Market Research Services
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Market Research Services



To gather vital information about current market trends, customers, competitors, and potential areas of growth, enterprises around the world implement Market Research strategies throughout their operations.











--Questionnaire design

Focusing on design

* Layout and presentation
* Structure and length
* Wording of questions
* Type of questions
* Tailoring to different formats e.g. web, paper etc.

Expert advice on

* Best value surveys
* Patient surveys
* Customer satisfaction
* Employee surveys

--Questionnaire publication

Well designed

* Sequencing is correct
* Questionnaire is the appropriate length
* Styles, fonts, graphics and colours used well
* Survey templates set up for house styles in keeping with corporate guidelines

Well received

* Higher levels of response
* More accurate replies
* Paper, Web or E-mail questionnaires

--Response management

Survey distribution

* Posting questionnaires
* Covering letters
* E-mailing survey web links
* E-mail surveys as attachments

Survey collection

* Opening envelopes
* Counting questionnaires
* Numbering questionnaires

Increasing response rates

* Confidential Business Reply Service
* Reminders to target respondents

Data entry

Well prepared

* Coding of individual questions
* Creation of coding frames

Accurate data entry

* Keying in verbatim replies
* Expert data inputting
* 10% verification of all data
* Final check of survey data

---Analysis and Report writing

Analysing survey data

* 2D or 3D colour charts
* Pie, bar, clustered, step, and area charts
* Grid and frequency tables
* Cross-tabulation of key variables
* Weighting and scoring

Interpreting results

* Written reports
* Executive Summaries
* Headline analysis
* Hard copies, Word, PowerPoint or PDF's
* Face-to-face presentation

--Web surveys

The survey process online

* Online questionnaires
* Automatic downloading of survey data
* Fast analysis

Making a secure connection

* Maximizing Internet survey security
* Hosting on a secure server

Special requirements

* Setting up a pop-up survey
* Foreign language surveys
* Joining to a database
* Incorporating sound and video files

--Data management

Organizing survey data

* Electronic survey results
* Delivery by e-mail, floppy disk or CD
* Import / Export formats for SPSS, Merlin, Excel or Access
* Data merging from different sources

--Quality control

Quality assured

* Quality control checks
* Validation on data entry
* Scanning checks
* Verification, spelling and grammar checks

Adhering to high standards

* Governed by MRS Code of Conduct
* Registered under the Data Protection Act
* ISO accredited Quality Management System

--Consultancy on

* Questionnaire design
* Questionnaire publication
* Response management
* Data entry
* Analysis & Report writing
* Data management
* Web surveys













 
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